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Thursday, June 30, 2005
A Dangerous Trend
Editor's note: It's time again for another article by expert guest blogger, John Wyckoff. This month he looks at the trend of people trying dangerous stunts, fueled by reality TV.

By John Wyckoff

Reality shows are anything but. However, they are responsible for creating a new and dangerous trend.

There are more "reality" shows on network TV than just about any other form of entertainment. Why? They cost considerably less to produce than other shows. Reality shows have no high-paid actors and plenty of people willing to make fools of themselves in front of a camera.

One of the worst, in my opinion is "Fear Factor" in which otherwise ordinary people do disgusting and/or very dangerous things. Of course, they have safety harnesses and other inhibitors to prevent themselves from becoming gory spectacles that will be picked up by the six-o'clock news.

So, why do I say it's creating a dangerous new trend? Ordinary people often believe they too can do similar stupid or dangerous things and get away with them. The difference is the lack of any form of safety equipment along with a lack of any training or understanding of what can go wrong.

As an example of this trend in the powersports industry, I've watched an "Extreme" TV show where very well trained professional motorcycle stunt riders not only ran up a steep bank but also did a complete double summersault while still astride the motorcycle. I've also seen motocross events where riders seemed to defy gravity and their bikes appeared to be unbreakable. How do they that do it? Training, practice, special equipment. Add to that these riders are very unusual people with very unusual talents.

We've all seen ads for automobiles that depict a car sliding sideways or careening around curves at rocket-like speeds. Usually there is a banner at the bottom of the screen admonishing the viewer not to attempt such feats and stating the ad was done on a closed course with a professional driver.

Unfortunately, most men in their "macho" phase of life think they have the following talents: 1. They are great lovers. 2. They are great drivers. 3. They are fearless. 4. They are immune from physical damage.

In fact they are wrong on all four counts. Let's not go into the first three. I'll leave that up to you, the reader. As for the fourth, they have the highest rates of physical damage of any age group except for the very elderly.

Here's where many go wrong. They see these feats of daring and believe they can do that, too. After all, the guy on TV is no better, stronger or smarter than themselves. It seems many high profile, professional athletes have a tendency to believe their own PR. Since they are in great physical shape, have the flexibility, stamina and agility then it's only reasonable they too can do these stunts and more. When they fail it becomes the fodder of the sports channels as well as the late night TV shows.

What about those who don't get the press exposure? They just get the hospital bills. Sometimes their families get to pay the post-mortem expenses along with the hospital bills. I know of no insurance policies that cover acts of wanton stupidity.

It's true that young men (and sometimes young women) are often more willing to take risks than those more mature. I was when I was younger and I'll bet you were, too. The difference between now and then was the degree of risk and the amount of knowledge needed to evaluate the possibility of failure.

Binge drinking is not something mature people do, it's something those who are barely old enough (sometimes not old enough) to drink alcohol, do. The TV news seems to revel when they can find high school or college kids out of control while drinking to excess and then driving off.

While talking to a law enforcement officer about the problem, he commented that these thrill seekers and dare devils don't seem to have any common sense. My comment to him was that I don't know why they call it common sense when it's so uncommon.

Will this new trend continue and grow? I believe it will. It gives validity to the extreme. It offers excitement, danger and admiration of peers. These reality shows make it look easy. We don't think it could really cause harm because if it did -- "Wouldn't they be forced to take it off the air?" Heh.

OK, now for a reality check. Anything that requires exceptional skill is often made to look exceptionally easy. A tightrope walker makes what he does look easy. The same holds true the trapeze artist. Ice skaters make what they do look almost natural. None of these are things the "average" person can accomplish with any degree of proficiency. All have steep learning curves. All require the training and guidance of experts.

In the powersports industry, ordinary people trying extraordinary and dangerous stunts can lead to lawsuits, serious injuries and death. Along with these extreme trends, dealers and manufacturers are taking more precautions than ever to warn individuals against their own lack of common sense. Much of the OEM's precautions are in the form of elaborate warning labels in very conspicuous places. For dealers, we will soon reach a time when emphasizing safe riding will become as important as explaining product features and benefits.

Like this article? Read more by John Wyckoff:

Harley, Short Sellers and Franchisees

BMW's Ad: No Respect

And be sure to check out John's website, MYOB-2 for special reports and other resources.

Wednesday, June 29, 2005
Microbusinesses -- Smashing Stereotypes
When it comes to microbusinesses -- those very small businesses with no more than five employees -- size isn't what counts the most. These tiny enterprises can land business that seems to dwarf their size. Commitment and a clear plan are key determining factors that give these businesses leverage beyond their size.

A recent story in The Microenterprise Journal illustrates this very point. Since the Journal requires a paid subscription to access it, here is an extended excerpt of the article (quoted with permission of the publisher):
"One of my favorite hobbies is smashing stereotypes. And one of the most egregious sets of stereotypes around, from my perspective, are the stereotypes about microbusinesses -- specifically, the stereotypes that arise because people make assumptions about what microbusinesses can and cannot do, based on their size.

For example, while it is true that most microbusinesses make relatively little in annual average revenues, it is not true that all microbusinesses make relatively little nor is it true that those that do make relatively little do so because they are microbusinesses.

That's why it makes me particularly happy when I come across a company like the Valorem Corporation.

The Valorem Corporation is a veteran-owned, Laurel, MD (USA)-based firm, and is young enough that owner Kyle Haycock couldn't even make a guess at its average annual revenues. It was just incorporated this past March, and Haycock has just hired three new full-time employees.

He needed to do that because he has just landed a six-month contract with the Department of Defense, worth half a million dollars.

So much for what microbusinesses can't do.

Valorem is in the business of supplying linguists and intelligence analysts to the federal government. It is a line of work that Haycock is very familiar with because he has been doing it for the past decade. In fact, that is pretty much what gave him the idea to start this business. According to Haycock, Valorem was formed specifically to be a government contractor.

That means that his business is not likely to stay micro. But it also does not mean that he has to wait until his business "grows up" before he sets out to do what he set out to do.

* * *

Even with all the advantages of being well-versed in the needs of his prospective customer, having all kinds of contacts among the procurement officers he needed to deal with, and a very respectable record of past performance working under other circumstances but performing the same services, he still had three-fourths of a year of administrative tap-dancing to deal with.

Valorem, unlike most microbusinesses, was formed and designed strictly to serve the federal government. For a microbusiness owner who may want to sell to the government but who may also want to do something else, the kind of single-minded tenacity displayed by Haycock can only come at the expense of other business. And, for most microbusinesses, losing current customers because of that single-minded pursuit when you don't even know that you'll win the contract is a seemingly insurmountable obstacle to federal contracting."
Tuesday, June 28, 2005
Box.net -- An Entrepreneur's Tale
Perhaps you've noticed the orange ad for Box.net, our newest advertiser, at the top of the site.

Box.net provides online file storage. A couple of weeks ago, before going out of town on a trip I loaded a number of files on to Box.net. Then, on the road, I simply logged on to Box.net when I needed the files. The process was much easier and faster than trying to transfer files by CD from my desktop computer to the laptop that I use when travelling. (Gear Live has a review of Box.net and gives it the thumbs up, too.)

I was curious about Box.net, and I ended up doing an interview of Aaron Levie, the President of Box.net.

It turns out the company is run by two entrepreneurs who have bootstrapped their business -- and faced the same kind of challenges as countless other entrepreneurs, including almost running out of cash. And like many startups today they exemplify the "virtual business" structure where people work in more than one location.

Here is that interview:

SBTrends: Aaron, where are you located?

Levie: Seattle, and we also have a few people working for us in Los Angeles.

SBTrends: Who are the principals of the company?

Levie: I am the CEO. My partner, Dylan Smith, is the CFO, and we work with various developers, server administrators, technicians, etc....

SBTrends: How are you financing your business?

Levie: So far we have been self-financed, but we are gradually looking around for funding -- though there hasn't been a real need except for expanded marketing.

SBTrends: How did you come up with the idea for the company and get started, Aaron?

Levie: We wanted to make online storage and file sharing much easier than it appeared to be on the Internet. There are other companies that are providing similar services as Box.net, but we set out to make this business simpler and friendlier than the rest.

SBTrends: What's unique about your service?

Levie: Besides (hopefully) being easier to use and more straight-forward than the competition, we have made extensive improvements on typical online file-sharing. Since a large market for us is small businesses and professionals, sharing files with multiple parties, or sharing multiple files that are large becomes burdensome with other services as well as email, etc...

Our format gets any number of files shared instantly, without the hassle of advertisements on the shared page, or other things which may bother the receiving end.

SBTrends: What else can you share about your company or your business?

Levie: We ran out of money after we initially had the system fully developed. That left us with a great website but no way to market it (literally). We were stuck for a while, but came up with a few strategic promotions and soon the user base grew and provided us with revenue to work off of.

SBTrends: Who is the typical customer for your service?

Levie: The typical customer is an individual who would like to backup a large number of documents or photos... which are then shared safely across the Internet with family members or friends -- as well as accessed from the user's home computer/work computer. A secondary use, and one which we are trying to make more prominent, is our work group collaboration feature which allows multiple users to log in to one account with various restriction settings -- as in some users can upload, some cannot, etc...

SBTrends: What do you think people need to know about your company's service?

Levie: I think that your readers, especially, need to know that online storage (whether or not it's Box.net) can be very useful to daily operations and organization of a small business. The benefits are endless, and just as a way to give multiple computers access to the same set of files is a great tool.

Thanks for taking the time to learn about Box.net, and good luck to everyone on their business endeavors.
Monday, June 27, 2005
Economic Conditions Good in the U.S.
In case you were wondering, things in the United States are not that bad off, despite what you read in the media.

In fact, economic conditions have improved for Americans, with virtually every disadvantaged group making positive gains in the last decade, according to BusinessWeek:
"Over the past decade, virtually every traditionally disadvantaged group made gains in absolute terms. Take, for example, families headed by immigrants who entered the country in the 1980s. The poverty rate for such families dropped sharply, from 26.6% in 1995 to 16.4% in 2003, the latest numbers available. Similarly, a combination of welfare reform and tight labor markets helped drive down the poverty rate for female-headed households with children from 46.1% in 1993 to 35.5% in 2003. That may not seem like much, but it beats the total lack of progress in the previous decade. And a new book, Moving Up or Moving On: Who Advances in the Low-Wage Labor Market?, uses a new set of data to look at the wage history of a group of low-earning workers from 1993 to 2001. Adjusted for inflation, those people saw their average earnings more than double over those nine years."
One interesting nugget that is touched on only briefly in this article is globalization.

The old method of evaluating how well off Americans by comparing our situation with others in the U.S. makes little sense in this era of globalization. Perhaps if nothing else, globalization will shake us Americans from the bad habit of looking only at our country and ignoring the rest of the world.
Sunday, June 26, 2005
PowerBlog Review: New Millenium Minds
Read all the PowerBlog ReviewsEditor's note: We are pleased to bring you the seventy-first in our regular weekly series of PowerBlog Reviews of business weblogs. This week's review is being guest-blogged by Lynne Meyer. Lynne Meyer, APR, is president of A Way with Words.

By Lynne Meyer


It's said that you have 30 seconds to make a good impression. The same is true with the name of your blog.

A case in point is the name of Rob Thrasher's blog -- New Millennium Minds. What in the world is New Millennium Minds? The name is creative, intriguing and compelling, and I looked forward to seeing what it was all about.

Rob is Chief E-mail Marketing Officer of ActivSoftware in New Hartford, New York, where he and his partner develop business email communications software for small businesses, law firms, government agencies and Fortune 500-level companies. Rob started his weekly blog in June 2004. There's lots of information here about search engines and marketing via email. He says,
"My main goal with the blog is to gain key phrases and report to e-marketeters how I did it. I decided to start a blog to research how blogs are spidered and catalogued by search engines."
For the most part, many people start blogging because they have expertise to share. Rob employs a technique that can be incorporated into any blog for added value. In his April 27 posting, "Choosing a Search Engine Marketing Specialist," Rob provides a comprehensive checklist readers can use when they decide it's time to seek a web-marketing professional. Regardless of your area of expertise, blog readers appreciate this kind of information. And who knows? A checklist like this just might make readers turn to the blogger for the services they're seeking.

Another interesting technique involves being ahead of the curve publishing a prediction on a topic relating to your field. In his April 12 post -- "New Millennium Minds Prediction Department" -- Rob notes that a master email marketing case study his company published the previous year is now being referred to in a positive light by some of the top research firms in the industry. A blog provides an easy way to highlight positive press coverage or analyst coverage. It's yet one more way to showcase the blogger's expertise, and establish thought leadership.

In addition to sharing good news, blogs can be used to review products and services, and pass along caveats about frustrating or negative experiences. It's exactly the kind of word of mouth that some brand owners fear, as companies like Kryptonite have found to their detriment. In his January 24, 2005 post -- "My Best Posts & Zealous.Org" -- Rob relates one such experience with a site called Zealous.org:
"As an experiment, I submitted my posts to a place called 'My Best Posts' through a web site at Zealous.org. I spent a good chunk of time submitting my posts to drive extra traffic to the blog. I subsequently logged in to add another post. Much to my dismay, my posts were all gone! They deleted all my posts and would only say that my posts -- all of a sudden -- didn't fit in with their goals. So now, rather than reporting that this site is a good resource to help you get the word out about your blog, I'm recommending you stay from using them because there's no guarantee your own hard work won't suddenly disappear with no notice, just as mine did!"
Saving readers from an unpleasant situation can engender increased loyalty, and incline them to read the blog regularly.

One of the most helpful features about this blog is its focus on email marketing. Although it covers other online topics, such as search engine optimization, it provides a helpful source of surveys, white papers and other resources about email marketing.

Check out the New Millennium Minds.
Saturday, June 25, 2005
Competitors Lure Sellers Away from eBay
As the Internet matures, and the number of affordable ways for online retailers to find buyers increases, eBay appears to be facing stiffer competition.

More online vendors are foregoing eBay and deciding to go it alone by drawing visitors to their own websites. Or they are turning to other online venues such as Amazon and Overstock.com.

Dane Carlson at Business Opportunities points to a recent Wall Street Journal article examining this very issue:
"In 2002, John Wieber started worrying about his business, which sold refurbished computers through Internet auctioneer eBay Inc. Although he was earning $1 million a year in revenue, profits had started to slip as competitors flocked to the site. EBay also raised its fees, further cutting margins, and fraud was becoming a problem.

So Mr. Wieber revamped his Web site and began selling through other online companies, such as Amazon.com Inc. and Yahoo Inc. Last year, his sales neared $5 million, but his eBay revenue grew at a much slower pace, making up only a quarter of the total. It will likely fall still lower. Of the auction site, where he got his start, Mr. Wieber says: 'Too many sellers, not enough buyers.'"
The article goes on to note that other online services like Amazon and Google are enticing sellers away from eBay using an old-fashioned tactic: hands-on customer service. Amazon and Google employees actually called one of the sellers and offered their help.

This is not an unusual occurrence, actually. A colleague of mine who runs a large holistic health site reports he was called by Google, offering help in placing AdWords in the site.

Things are changing among many of the big Internet players, and a new emphasis on customer service and wooing sellers appears to be among those changes.