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Sunday, July 31, 2005
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PowerBlog Review: AutoMuse
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Editor's note: We are pleased to bring you the seventy-sixth in our regular weekly series of PowerBlog Reviews of business weblogs. This week's review is being guest-blogged by Lynne Meyer. Lynne Meyer, APR, is president of A Way with Words.
By Lynne Meyer
AutoMuse, a blog written by E. L. Eversman, covers its subject matter from a unique perspective. In fact, according to E.L., it's currently the only place of its kind on the Internet.
As you might guess from the title, AutoMuse is an automotive blog. E.L. is the chief counsel for Vehicle Information Services in Bath, Ohio, USA. And the blog is also a "blawg," covering legal topics as well.
E.L. calls it "just downright useful information" for consumers, attorneys, car people and anyone seeking specific information, including automotive-related legislation, the conflict between insurance companies and collision repairers, diminished value and a disinterested opinion of how cars hold up after use. Says E.L.: "I always thought it was odd that there were lots of reviews about new cars, but no one ever bothered to provide information about whether it would be a great vehicle after 3 years and 25,000 miles. I try to accommodate that need as well as provide a wide range of auto-related information." Since Vehicle Information Services pretty much owns this market segment, anything AutoMuse provides is new territory.
Despite this being a "blawg," AutoMuse covers a very wide range of topics that appeal to industry insiders, consumers, lawyers and others. The writing style is straight forward and there's everything from security breach notification laws and the design and handling of the Thunderbird Convertible, to the "Can-I-Sit-Behind-Myself Test."
On the topic "Security Breach Notification Laws Get Insurer Attention," E.L. reports that the National Association of Mutual Insurance Companies (NAMIC) notified its members about 19 newly enacted state security-breach notification laws, warning more states will likely follow suit. E.L. remarks that "given the amount and extent of personal information insurers collect in claims processing, I shudder to think what information identity thieves could get if they hacked into insurer files."
About the aforementioned seat test, E.L. reports, "I'm 6' tall, and in many cars, I can't comfortably sit behind myself. In the Mazda5, I didn't have a problem."
Blogging has proved to be a superior medium for raising awareness of and rallying support for a very important issue in the U.S.: "Until I started blogging about problems between insurers and collision repairers over fixing vehicles, most people weren't aware that we don't have used motor vehicle safety standards. In other words, if your brand new car is involved in an accident two days after you buy it, it may not meet any of the crashworthiness or safety standards it had to meet upon leaving the factory after it's repaired and returned to you." Even though E.L. had raised the issue in other ways, including being published in legal journals, quoted in trade publications, and as a frequent speaker, there was little response until the blog. "Since I began blogging about this, however, I've gained the support of automotive engineers, auto manufacturers, collision repairers and some attorneys to help me find a mechanism to ensure that used motor vehicles continue to meet a level of ongoing safety. I owe this all to the power of blogging."
You'll find a lot more at this informative blog, including roundups of automotive-related posts from around the blogosphere, known as the Carnival of the Cars. Finally, we'd like to point out that AutoMuse has achieved recognition, by being named in the recent Forbes Best of the Web blog awards in the category of Automobile blogs.
Head on over and check out this informative resource, AutoMuse.
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By Anita Campbell | Permalink |
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Wednesday, July 27, 2005
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Barbers Reinventing Their Industry
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The venerable small business trade of the barbershop is changing. For 30 years barbershops were in a long decline in which the numbers of barbers in the United States kept going down. However, since 2001 the industry has been making a slow resurgence.
How have they managed to turn the industry decline around? By reinventing their service offering to appeal to what customers want today.
Barbershops are going upscale, offering a "corner barbershop feel with spa amenities," according to a recent article in BusinessWeek.
"The room where Crawford trims beards, shaves necklines and offers hair replacement has a babbling rock fountain and a view of a lush courtyard. Clients in the waiting room relax in overstuffed chairs to the tunes of Kenny G.
Upscale barbering is beginning to spread outside trendsetting areas such as New York and Los Angeles as more barbers try to win back customers lost over the last decade to the more stylish, male-friendly salons.
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Since 2001, barbers have been making a slow resurgence, and the U.S. Department of Labor expects the number of barbers to grow 6 percent by 2012. That's lower than the average 28 percent expected for all personal care services, but it represents a turnaround in a trade that had been on a decades-long decline." This is an admirable story about how to reinvigorate an aging industry when consumer tastes change. I wonder how many other small business industries could benefit from such forward-looking innovation.
Tags: Business; small business; retail; trends.
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By Anita Campbell | Permalink |
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Sunday, July 24, 2005
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PowerBlog Review: Landfair Furniture
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Editor's note: Welcome to the seventy-fifth in our regular weekly series of PowerBlog Reviews of business weblogs. This week's review is being guest-blogged by Lynne Meyer. Lynne Meyer, APR, is president of A Way with Words.
By Lynne Meyer
The Landfair Furniture blog is written by Mike and Bev Landfair.
They are the owners of Landfair Furniture & Design Gallery and Furniture Annex in Portland, Oregon. In addition to their Landfair Furniture & Design Gallery store, they have an online shop, Landfair Furniture Annex. They're using their blog to drive traffic to the online site and boost awareness of their store.
Even though they just started their blog on March 15, 2005, they report that it has already reaped handsome rewards for them. Part of the reason is that, in addition to showcasing their own operation, the Landfairs are generous in helping promote others. They feature local designers, the furniture companies whose lines they carry and even a local home show sponsored by a local realtor.
For example, the Landfairs were so impressed by the values of one of the furniture companies whose products they sell that they included the company's values, mission and goals in one of their postings. What a terrific way to cement a relationship with a vendor!
They do a great job offering a platform to local designers, with Mike and Bev interviewing the designers and posing questions. "Designers don't have time to market, and this is our way to help them market themselves. We announce each interview in advance and get the word out as widely as possible. Including these interviews has resulted in some clients for the designers. It's been a very effective way for us to demonstrate to designers that it makes sense for them to work with us, not only because of the quality furniture we have to offer, but the marketing support we give them." The Landfairs use an innovative idea to bring people into their store. Bev signs off the blog with this offer:"Mention this blog when you visit our store, and we'll have a token of appreciation for you." Who knows? If someone is in the market for a new couch or needs a little design advice, this little gracious touch could be just the thing that brings them into the Landfair's store.
When the Landfairs included excerpts from an interview that appeared in someone else's blog, the interviewee -- Toby Bloomberg of Diva Marketing -- emailed the Landfairs. "She suggested we come up with ten tips for buying furniture to put in one of our postings. We followed her advice and also reported on the top ten decorating trends for 2005."
The Landfairs' blog also helped them get media coverage. "Because of our blog, we were interviewed in the Business Journal. They featured us in two articles, including a photo, about how we're using our blog to build our business."
So is the Landfairs' blog helping their business goals? Absolutely, says Mike. "In an economy that still seems a little slow, our traffic to our main store has increased, and sales are up a healthy percentage over last year."
Even if you're not in the market for a new couch or looking for decorating tips, visit the Landfair Furniture blog to see all the things the Landfairs are doing right with their business blog.
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By Anita Campbell | Permalink |
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