SMALL BIZ INFO & RESOURCES
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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Friday, November 04, 2005
Small Business Trends is Moving
This weekend (November 5 - 6, 2006) this site will be moving to a new domain, a new look, and a new software package -- WordPress.
Over the weekend we will be moving to a new address: http://www.smallbiztrends.com. If you go there now you will simply see a page listing the site features. You will know when the move has occurred, when you can see the newly re-designed blog at that page.
Both reports indicate that what is driving more Web shopping is: (1) higher gasoline prices in the U.S., and (2) continuing broad adoption of the Web, i.e., more Americans are online and comfortable transacting business there.
For retailers that are primarily brick and mortar, doing more to push their online channels would be a good move. Also, retailers not offering free shipping will be at a competitive disadvantage -- so think about offering free shipping.
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Do you use email to make cold calls on small businesses? Or, more precisely, do you use email as the first point of contact to try to get an appointment by phone or in person with a small business owner?
Over at BNET I have two articles posted about using email as part of your sales outreach -- and I'm not talking about blasting out thousands of direct marketing messages (or spam as some might call it). Read: