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Thursday, October 23, 2003
Intel Chasing Small and Medium Businesses
Computer manufacturers are among the ranks of large businesses chasing dollars from the SMB market.
Intel Corporation just announced a program to help customers evaluate and deploy PCs based on the latest hardware and software technology innovations.
According to the Intel press release announcing this new program: "Several factors play a role in the decision for smaller businesses to upgrade PCs, including additional costs of maintaining aging PCs; lower productivity from older applications and outdated, unsupported software and operating systems; and the growing number of security issues."
Intel is launching a program to provide marketing assistance to its distributors and dealers to help them educate smaller businesses "on when and why PCs should be replaced and how new wired and wireless PCs can grow business and enhance return on investment."
"Many small businesses lack formal IT departments and at times delay PC replacements, believing it will save the company money," said Willy Agatstein, general manager of Intel's Reseller Products Group. "In the long run, this strategy actually has a large impact on the bottom line in terms of increased computer support costs and reduced company competitiveness."