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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Monday, October 27, 2003 | |
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Small Businesses Part of Global Marketplace | |
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The following comments appeared in the Small Business Advocate Newsletter. They reflect the converging forces of globalization and the Internet on the SMB market:
"Hopefully it won't come as a surprise that your small business is part of a global marketplace. That means your competitors are across town, across the country, and across the planet. Plus there's a new Main Street where competitors set up shop in a market called cyberspace, where customers and businesses get together by doing eBusiness. eBusiness is the overarching perspective of the online marketplace, and includes three primary activities: 1. eCommerce - where customers make purchases and lay their money down online. 2. eShopping - where customers educate themselves online, both in terms of product options and technical information. 3. eCustomer Service - where businesses employ online technology to serve customers in activities that do not require human involvement, like a Frequently Asked Questions resource. This new global and cyber reality is creating both threats and opportunities. Small businesses must be prepared to challenge the threats and pursue the opportunities." |
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