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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Previous Small Business Trends articles can be found at the links below: | ||
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October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Thursday, December 18, 2003 | |
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Advertising Set to Rebound | |
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ZenithOptimedia reports that the global economy in 2004 seems likely to grow at or faster than its long-term growth rate for the first time since 2000. The media services agency cites the London-based global bank HSBC as forecasting real growth of 2.7% in 2004. Because advertising expenditures rise faster than the wider economy in an upturn, ZenithOptimedia is projecting North American advertising spending to top $154.2 billion this year and grow to $176 billion by 2006.
The U.S. advertising marketplace has performed strongly in 2003. Total ad spending across 11 measured media for the first half of 2003 is 7% higher than the same period a year ago. The U.S. will continue to account for over 45% of global ad expenditure 2004-2006, and improved U.S. corporate profitability is cited as the most important recent development to support an advertising recovery. The U.S.'s largest advertisers are driving this growth, with a combined spending increase of 16%. The current financial picture for most of these companies is generally good, indicating a strong 2004. The top U.S. advertisers have bested their second quarter earnings estimates by an average of 10%. The top ten U.S. advertisers are.
Time Warner Inc. DaimlerChrysler AG. Ford Motor Co. Walt Disney Co. Johnson & Johnson Verizon Communications Altria Group Inc. Pepsico Inc. |
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