SMALL BIZ INFO & RESOURCES
BLOGS TO READ DAILY*
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.
Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network
Click to listen
November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Thursday, December 18, 2003
Advertising Set to Rebound
ZenithOptimedia reports that the global economy in 2004 seems likely to grow at or faster than its long-term growth rate for the first time since 2000. The media services agency cites the London-based global bank HSBC as forecasting real growth of 2.7% in 2004. Because advertising expenditures rise faster than the wider economy in an upturn, ZenithOptimedia is projecting North American advertising spending to top $154.2 billion this year and grow to $176 billion by 2006.
The U.S. advertising marketplace has performed strongly in 2003. Total ad spending across 11 measured media for the first half of 2003 is 7% higher than the same period a year ago. The U.S. will continue to account for over 45% of global ad expenditure 2004-2006, and improved U.S. corporate profitability is cited as the most important recent development to support an advertising recovery.
The U.S.'s largest advertisers are driving this growth, with a combined spending increase of 16%. The current financial picture for most of these companies is generally good, indicating a strong 2004.
The top U.S. advertisers have bested their second quarter earnings estimates by an average of 10%. The top ten U.S. advertisers are.