|
|
|
| ABOUT | ||
| ||
| ||
| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
|
||
 |
|
Anita Campbell, Editor |
|
||
| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
| email me | |
|
|
||
|
|
|
|
|
 |
||
|
||
| FREE BUSINESS MAGAZINES | ||
|
||
|
||
| Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary. | ||
|
||
| |
On Wall Street The Deal Computing Canada |
CIO Employee Benefit Oracle Magazine |
|
||
| 100+ additional titles. Click to browse. | ||
|
|
|
|
|
| ARCHIVES & SEARCH | |||
|
|||
|
|||
| |
Previous Small Business Trends articles can be found at the links below: | ||
|
|||
| |
October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
||
|
|||
| |
Or, use the search box below to find a specific post: |
||
|
|||
|
|||
|
|
||
|
|
|
| NEWSLETTER |
|
|
|
| Sign up for our FREE Small Business Trends newsletter. (View Current)
We publish regularly and promise we won't share your email address with anyone. (Privacy Policy) |
|
|
 |
|
|
|
|
| |
|
|
|
| SMALL BIZ INFO & RESOURCES | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BLOGS TO READ DAILY* | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| * Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it. | |
|
|
|
|
| ONLINE COMMUNITIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
||
|
|
|
|
| BLOG DIRECTORIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
|
| THE BUZZ |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SPECIAL RESOURCES | |
|
|
|
|
||
|
|
|
||
|
|
Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
|
|
|
|
|
||
|
|
|
||
|
|
|
|
|
|
|
Tuesday, December 16, 2003 | |
|||
|
|||||
|
|
|
|||
|
|
|
|||
|
|
Email Marketing Still Strong for Small Business | |
||
|
|
|
|||
|
|
|
|||
|
|||||
|
|
Despite an unprecedented increase in spam during 2003, email marketing has remained an effective way to reach existing customers and contacts.
According to the 2003 DoubleClick Email Trend Report, legitimate marketers continue to get strong performance from email. Indeed, performance has for the most part increased over last year. According to the Report, on average 88% of emails are delivered to the intended recipients. About 37.2% of those who receive the message actually open it. And of those who open the email, 9.2% on average click through the links to the underlying marketing messages or offers. These figures can vary significantly depending on the type of product/service being promoted: Download the 2003 Email Trend Report here. Email marketing remains a valuable tool for legitimate marketers, despite spam. And, because it is inexpensive, email marketing can be used by businesses of any size, large or small. Rumors of its death were greatly exaggerated. |
|
|
|
|
|||||
|
|
| |||
|
|||||
|
|
|
|
|
|
|
|
|
|||
|
|
More news... more trends... more insight... | |
||
|
|
|
|
||
|
|||||
|
Home | Privacy | Terms | SmallBizTrends |
|
|
|
|
|
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved. |