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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Friday, December 12, 2003 | |
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Marketing Execs Target 2004 Spending | |
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Fifty percent of U.S. marketing executives expect to increase spending on seminars and events in 2004. Forty-eight percent plan on increasing electronic advertising. Forty percent will increase online marketing, and 29% plan on spending more on keyword search engine buys. That's according to a survey of 125 marketing executives conducted in November 2003 by Patrick Marketing Group. The biggest planned decrease in spending was for print advertising (20%) and trade shows (18%).
While over three-quarters of those responding to the survey said that the economy remains weak, a majority said a recovery was imminent. More than a third labeled the economy "very weak" with spending down markedly in their sector and said that it was hurting them significantly. Twenty-seven percent said the economy was making it harder to sell high-value products and services, pricing was under pressure, and their market was commoditizing. As a result they see a need to reposition their products and services in an effort to offer more value to customers and in an effort to maintain price levels. |
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