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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Thursday, December 25, 2003 | |
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Top 10 Healthcare Predictions for 2004 | |
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Forrester is out with its top ten healthcare predictions for 2004. In order, they are:
1. Pharmaceutical companies will downsize. 2. More U.S. health plans will outsource claims processing, and it goes offshore. 3. Revenue derived from Electronic Medical Records (EMR) will surge past that from Practice Management Systems (PMS). 4. Pharmaceutical firms will begin providing product detailing via the Internet to nurse practitioners and physician assistants. 5. Enrollment in consumer-directed health plans will double. 6. Proscape will see a fourfold increase in use of its tablet PCs by pharmaceutical salespeople. 7. One-sixth of all U.S. households will purchase prescription drugs online. 8. Health plans will implement natural language search tools on their websites making it far easier for the average Joe and Joan to use them. 9. Health plans will take advantage of real-time copay connections to help manage individual patient care by providing real-time treatment recomendations based on patient records. 10. The growth in Electronic Data Capture (EDC) for clinical trials will slow to a trickle as skeptical managers await results of early adopters before committing. It's unlikely Forrester will be dead on for all ten points, but if they are right about 3, 6, and 10, a good many smaller enterprises will feel the effect. EMR has the potential to have a big impact on the two-thirds of U.S. physicians who are in small group practices. Proscape sells its products to all sales people and dominance in pharmaceuticals will influence other industries. A number of smaller tech ventures are betting their future on EDC, and delays of a year of more could prove really painful. |
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