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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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SPECIAL RESOURCES | |
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Tuesday, February 03, 2004 | |
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The Far-Flung Reach of Janet Jackson | |
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Say what you may, the Janet Jackson fiasco has had an effect, and in some unexpected places. Take a look at the referral links at the bottom of the left column of this page today and you'll find some that surprised us!
It's all because our Anita Campbell posts (on topics unrelated to Janet Jackson) on the Blog Critics site, which was inundated with visitors as a result of Ms. Jackson's antics. They have a healthy traffic of about 10,000 on any given day -- except yesterday, when that number topped a quarter million. Traffic was so strong that Blog Critics lost their Blogads ads for a while. In fact, it nearly took down the Blogads server. So what's the takeaway from Janet, Justin, and the great unveiling? The Superbowl delivers a super impact. If its commercials have half the effect of the halftime shocker, the advertisers will be laughing all the way to the bank. |
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