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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, February 15, 2004
PowerBlog Review: Brewed Fresh Daily

Editor's note: This is the second in our popular weekly series of PowerBlog Reviews of other weblogs...

Brewed Fresh Daily is a weblog to start your day with.

Brewed Fresh Daily is like an online coffee shop. The atmosphere is warm, inviting and interesting, just like your favorite neighborhood place. Like any good coffee shop, it's part office, part living room, part cafe. It feels like a physical place, yet it's all online.

On the Web since July 2002, it's the avocation of George Nemeth, an entrepreneur and business owner from Cleveland, Ohio (USA), who's been referred to as a superblogger.

Many weblogs never let you know where the author is from. But Brewed Fresh Daily leaves no doubt that you are "in" Northeast Ohio.

It maintains the most complete blogroll of Northeast Ohio weblogs out there. So complete that other weblogs simply copy Brewed Fresh Daily's blogroll for their own weblogs, something George encourages. By positioning itself as THE place to find out who has a weblog in Northeast Ohio, Brewed Fresh Daily has become something of an online hang-out.

If you are from outside Ohio or the USA, don't stop reading this, thinking the weblog couldn't possibly be relevant to you! Even though it has a very local flavor, its appeal goes far beyond its local area. And it holds valuable lessons about using weblogs for business purposes no matter where you are.

Brewed Fresh Daily is an intriguing example of how a weblog can become an integral part of its owner's business networking efforts, without becoming crassly commercial.

Brewed Fresh Daily weaves together the online world of weblogs and the offline world of business relationships. Sometimes it is hard to tell where the blogging stops and the networking begins. They all seem to be one. All starting online, and then spilling over into meetings, events and informal get-togethers offline (and frequently vice-versa).

And at Brewed Fresh Daily it's not just about one entrepreneur networking. It is about many people networking.

For instance, Brewed Fresh Daily has figured out how to leverage Ryze, one of the business networking sites that are so hot right now. One of the features that I especially like is the "Ryze Clevelander of the Week." George links to a Ryze member's page, highlighting something unique or interesting about the person.

Like any true networking effort, Brewed Fresh Daily is very much about introducing people to other people, thereby sparking accidental conversations that can lead to new business opportunities for all involved.

The Power: The Power of the Brewed Fresh Daily weblog is the way it weaves together online blogging with the process of building a network of valuable business contacts. For any entrepreneur or business thinking about a weblog, but wondering how it could be made relevant to a local market, take a look at the Brewed Fresh Daily model. It uses a people-oriented focus to draw in a following, integrate it with traditional offline networking techniques, and in the process build a stronger network of valuable business contacts.

More news... more trends... more insight...

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