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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, February 29, 2004
PowerBlog Review: The Small Business Blog

Editor's note: This is the fourth in our popular weekly series of PowerBlog Reviews of other weblogs...

The Small Business Blog's tagline is "The definitive Blog for Small Businesses and their Weblogs!"

And that right there tells you exactly what the Small Business Blog aims to be.

The Small Business Blog is a terrific resource for understanding the concepts of starting and running a small business.

The brainchild of Doug of D.J.K. Enterprises, whose Blogchalk says he hails from Old Bridge, New Jersey on the U.S. east coast, it emphasizes timeless business lessons. The blog was started in April 2003 and was one of the first blogs dedicated to small businesses.

Sure, it occasionally covers breaking news or up-to-the-minute issues. But the real emphasis is on core, enduring issues that small businesses face.

In fact, that's one of the unique features of the Small Business Blog: that it does not sell out to sensationalism. Instead, articles on the Small Business Blog emphasize fundamentals, by offering sound advice about starting, running and succeeding in a small business. As Doug told us recently when we asked about his strategy:

    "...The Small Business Blog pays attention to articles, information and learning avenues that others might ignore. The articles featured on The Small Business Blog are of high quality and directly relevant to a small business owner's experiences without concern for the date that they are written or whether they are exciting or controversial. In fact some of the blog entries might be less then exciting to someone not interested in the topic, but the point is that knowing this information will help you succeed in your business and that makes it worthy of notice."
One of the things we like best about the site is the way it uses light humor to drive home key learnings. Take for example this recent post: After introducing an article from Startup Journal, Doug adds the following comment that makes everyone I know chuckle -- including me: "... My favorite thing in the whole article is "cash-flow positive". I always get excited when I hear that (yee-hah!)."

Since the Small Business Blog launched there has been a lot of growth in blogs on business topics.

But as one of the first movers, the Small Business Blog is well positioned to build upon its early entry. Where will it go? Remember, it is run by an entrepreneur and small business owner. So the future will be in continuing to provide high quality information. But Doug hints that the blog is prepared to add even more value to small businesses, by integrating products and services into the site that focus on the core value of guiding others to start, grow and succeed in small business.

The Power: The power of the Small Business Blog is the way it speaks to entrepreneurs and small business owners directly, about fundamental issues. It is all about the core requirements of starting, running and succeeding in a small business. Just as succeeding in business often involves hard work and following core concepts without getting sidetracked on the latest, greatest hot topic, the Small Business Blog also sticks to the basics. And in the process provides a valuable resource for small businesses.
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