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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Thursday, February 26, 2004 | |
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"Proxy" Banks Help Indian Farmers | |
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Via World is Green (thanks Suhit!) comes this report about a new entrepreneurial approach to banking in rural India.
With nothing more than an Internet-connected computer and an ATM machine, a branch bank of sorts can be set up to give farmers and rural citizens in India access to loans, insurance and mutual funds:
Instead, she became an entrepreneur. She runs an Internet kiosk in her village, offering services like e-mail, Internet chat, tips for health and education and so on. By and by, she plans to introduce her village to financial products like mutual funds, insurance and even equity trading. An automated teller machine (ATM) that flashes the local language, Tamil, on its screen is being set up next door. In some time, the Internet kiosk and the ATM duo could well be a proxy bank for rural India. *** By mid-2004, over 10,000 such kiosks may dot Tamil Nadu and serve as a new vehicle for banking in rural India." Just like in the United States where branches are the mainstay of driving new business for banks, the "branch" appears to be a necessary part of a banking strategy in rural India. Even if it is a novel kind of "branch." ATM manufacturers, take note. |
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