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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, March 14, 2004
PowerBlog Review: Blog Business World

Editor's note: This is the sixth in our popular weekly series of PowerBlog Reviews of other weblogs...

Blog Business World is all about blogs in "business, marketing, public relations, and search engine optimization for successful entrepreneurs."

Blog Business World is published by Wayne Hurlbert of Manitoba, Canada.

Wayne gives practical advice about business blogging. Often he uses his own first-hand experiences to illustrate valuable lessons.

Typical topics include timely and useful nuggets about how to make a business blog a success. One post, entitled "Blog visitors: How do they find you?" recommends analyzing traffic logs to discover how visitors find your weblog. Wayne gives tips about how to build on those sources of traffic, once you understand how visitors are getting to your site. He even uses his own blogs as examples.

The posts include general business advice for entrepreneurs and established businesses. For instance, in "A sad tale of a business that could have been," he recounts a poignant and true story about the need to carefully choose business partners.

One of the most helpful things about Blog Business World is its easy-to-understand writing style. Wayne uses short sentences and short paragraphs, something critical to online reading. He updates regularly -- usually daily.

But what I like best of all about this blog is its friendliness and sense of inclusion. Wayne frequently mentions other bloggers. But he does more than just mention them. He also goes out of his way to help other bloggers in need of employment and freelance writing jobs, such as in his "Bloggers Helping Bloggers" posts.

Wayne is a disciplined blogger, publishing two other blogs. One of them, Wayne's Derby World, is on the business aspects of roller derby. The other, Codswallop and Flapdoodle, is about comedy and creative writing.

The Power: The Power of Blog Business World is in the valuable and practical help it gives to other bloggers everyday. Sure it gives 'blog for business' advice. But more than that, it actually extends a helping hand now and then to other bloggers when they need it most.

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