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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Tuesday, March 23, 2004 | |
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Trends in Paid Online Content | |
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The Wall Street Journal has a nice piece outlining a trend that we have discussed before here at Small Business Trends: the growth in paid Internet content.
Contrary to popular wisdom, all content is not free online. Paid content is a huge market, to the tune of $1.6 billion (USD) in the U.S. last year. And it continues to grow. According to the Online Publishers Association, a source cited in the article, U.S. consumers alone spent $300 Million (USD) more on paid content last year than the year before. Michael Totty in the Wall Street Journal outlines the key factors for successful Internet content sales:
Many small content-based Internet businesses (including weblogs) are struggling to make money from their sites. Although a paid content model is not as simple to implement as an advertising based model, the Journal article suggests that if the business model is carefully designed and executed, paid content can work. The article has a lot of useful detail. Click here to read the full article -- IF you are a paid subscriber. |
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