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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, April 18, 2004
PowerBlog Review: World is Green

Editor's note: This is the eleventh in our popular weekly series of PowerBlog Reviews of other weblogs...

World is Green is "Suhit Anantula's Blog on Rural India." As you might expect, Suhit resides in India -- Mumbai, to be exact. That's the city we used to know as Bombay. Mumbai is the economic hub of India, located on the west coast of that large country.

World is Green has been live on the Web since December 2003. Yet, Suhit has a lot of experience in the blogosphere.

Prior to World is Green, Suhit published a couple of other blogs.

Perhaps more significantly, Suhit was inspired by another Indian blogger, Rajesh Jain, whose blog is www.emergic.org. Indeed, Suhit has managed what many people secretly or not so secretly aspire to -- he got a job through blogging.

Suhit now works with Rajesh Jain at Deeshaa Ventures. And he is doing what he loves, and using World is Green to carry forward his life's work and passion.

World is Green uses the term "green" as a metaphor for all that is good in the future of rural India. Suhit says of the term "green":

    "It stands for growth, prosperity and also sustainability. It stands for nature and good things. So in many ways my professional and personal life of working in developing rural India matches with Green."
Through Suhit's blog you come to understand the conditions and challenges facing India's 600 million rural residents, of which over 200 million are farmers. This is a blog with a social conscience and a mission.

The mission is aligned with the mission of Suhit's employer, Deeshaa Ventures: it seeks to transform the rural Indian economy and thereby contribute to India's economic development.

World is Green covers a variety of topics, all centered around various aspects of living or working in rural India.

One of the things I like best about World is Green is the way it makes me think about things that are outside of my current experience. The picture that Suhit draws for us of rural India is a world in which millions of workers are eking out a living often at a subsistence level. This is a world in which a US$100 microloan can make the difference between hopelessness and finding a way out of poverty.

World is Green also has great insights into marketing, technology and even banking for rural India. There is even an inspirational quote of the day feature. Of course, just to keep us on our toes, the quotes are from unconventional sources. For instance, a recent quote consisted of the lyrics to a John Mellencamp song.

The Power: The Power of the World is Green weblog is in its strong sense of mission and its commitment to changing India. Suhit Anantula's passion for his work comes through in every posting. He is changing the world one post at a time. Meanwhile, the blog is also entertaining and enlightening.
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