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SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Wednesday, June 02, 2004
Donald Trump, Trend Tracker
Entrepreneur magazine suggests that spotting trends is a path to business success. Part of the article outlines mogul Donald Trump's trend spotting tips. Trump, who has built a business on trends (which partly explains his involvement in The Apprentice reality TV trend), offers these tips for entrepreneurs eager to capitalize on what's next:

  • Do Your Research: read magazines and study pop culture for signs of what's next.

  • Extend a Trend: try a variation on an existing trend.

  • Be a Contrarian: sometimes it pays to go against the trend, because trends change over time.

  • Be Flexible: you never know when a trend is about to stop, and you need to be able to stop manufacturing production when the trend stops.

  • Be First: if you're too cautious, you may be too late.

  • Follow Your Gut: follow your instinct, even if friends and family don't understand your vision.

And don't miss the list of trend websites at the end of the Entrepreneur magazine article. Dave and I were pleasantly surprised to find our own site listed as one of ten online trends resources. Here's how Entrepreneur magazine listed us: "Small Business Trends is a business trend-tracking blog for entrepreneurs and small and mid-sized businesses that's updated even on the weekends."
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