Reagan noted in a June 1983 speech: "We hear so much about the greed of business. Well, frankly, I'd like to hear a little more about the courage, generosity, and creativity of business. I'd like to hear it pointed out that entrepreneurs don't have guaranteed annual incomes. Before they can turn a profit, they must anticipate and deliver what consumers want.... The truth is, before entrepreneurs can take, they must give."

Reagan also was famous for using humor to make his points. In an April 1982 speech before the U.S. Chamber of Commerce, he observed: "Winston Churchill said that some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few see it as the sturdy horse pulling the wagon. Well, this administration believes the workers, savers, investors, and the entrepreneurs of America have been milked and shot at long enough."