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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Friday, July 16, 2004 | |
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Entertainment/Media Spending Rebounds | |
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Spending will increase at a 6.3 percent compound annual growth rate in the global entertainment and media industry to $1.7 trillion in 2008, according to PricewaterhouseCoopers. The projection is included in the recently released PricewaterhouseCoopers report Global Entertainment and Media Outlook: 2004-2008.
US spending is expected to grow at 5.4% over the same period. This is the first time PricewaterhouseCoopers has projected global to outpace US spending over an extended period. After three years of sluggish growth, 2003 global spending increased to 4.2% in 2003. In 2004, it is expected to increase by 5.7%. New distribution channels such as broadband Internet access and wireless communications are significant drivers of the anticipated growth. Arriving digital technology in television and audio will also push growth. New technology and new distribution channels will create increased demand for content. |
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