Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:

Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.

Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Wednesday, July 14, 2004
Online Training Works for Retail
Training is a tough issue for smaller retailers. Good training programs are expensive to develop. Taking people off the floor to train them is hard to do. Space in which to conduct training is hard to find.

For larger retail enterprises, some of these problems are more easily overcome, but not all. That's part of the reason that retailing giants like Nike and Best Buy have integrated online learning with their traditional employee training practices. Nike points to a 2% increase in sales since it started using online training. Best Buy has developed special online learning segments for slow-moving products that it credits for helping increase sales by as much as 20%. With numbers like that look for online retail training to become a growing trend.

This data and more is included in a $349-report from Forrester, Retailers Adopt eLearning to Groom Smarter Store Associates.

Savvy retailers will pay attention to the cost savings the online training programs can deliver over traditional training. Well trained sales-floor personnel can dramatically improve revenues and customer satisfaction. Online training lets employees be trained at a computer in a backroom or from their homes. Online delivery of training can make it much easier to update an employee's knowledge base. For small retailers with more than one store, online is a fast way to deliver new product info and sales techniques to all employees at the same time.

TrendTracker Trend: Technology Levels the Playing Field
More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.