|
|
|
| ABOUT | ||
| ||
| ||
| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
|
||
 |
|
Anita Campbell, Editor |
|
||
| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
| email me | |
|
|
||
|
|
|
|
|
 |
||
|
||
| FREE BUSINESS MAGAZINES | ||
|
||
|
||
| Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary. | ||
|
||
| |
On Wall Street The Deal Computing Canada |
CIO Employee Benefit Oracle Magazine |
|
||
| 100+ additional titles. Click to browse. | ||
|
|
|
|
|
| ARCHIVES & SEARCH | |||
|
|||
|
|||
| |
Previous Small Business Trends articles can be found at the links below: | ||
|
|||
| |
October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
||
|
|||
| |
Or, use the search box below to find a specific post: |
||
|
|||
|
|||
|
|
||
|
|
|
| NEWSLETTER |
|
|
|
| Sign up for our FREE Small Business Trends newsletter. (View Current)
We publish regularly and promise we won't share your email address with anyone. (Privacy Policy) |
|
|
 |
|
|
|
|
| |
|
|
|
| SMALL BIZ INFO & RESOURCES | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BLOGS TO READ DAILY* | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| * Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it. | |
|
|
|
|
| ONLINE COMMUNITIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
||
|
|
|
|
| BLOG DIRECTORIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
|
| THE BUZZ |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SPECIAL RESOURCES | |
|
|
|
|
||
|
|
|
||
|
|
Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
|
|
|
|
|
||
|
|
|
||
|
|
|
|
|
|
|
Monday, August 09, 2004 | |
|||
|
|||||
|
|
|
|||
|
|
|
|||
|
|
Change as Marketing Opportunity | |
||
|
|
|
|||
|
|
|
|||
|
|||||
|
|
Confronting Change is the title of an interesting and opinionated article Andrew Carton posted recently on his blog Alteraxion. He talks about the need to see change as "a quest for opportunities" as opposed to responding actively to it as a threat. Carton isn't alone in this view of change. Seth Godin, for one has made a career out of telling people to embrace change and then advising them on how to do it.
Carton's post is a call for all in the business world to wake up to the need to embrace change and seek opportunities. He rails at CEOs and politicians with their "heads buried deep in the sand" as they refuse to see change and opportunity as two sides of the same coin. There is a lot of talk about change, change agents, evolution, and opportunity in entrepreneurship and small business. It's probably getting to the point where the acceptance of change as a positive can be identified as a trend. Those who sell in the small business marketplace might do well to examine their strategies, tactics, and offerings in the light of change acceptance as a developing trend. They might find that it's an opportunity to pursue. |
|
|
|
|
|||||
|
|
| |||
|
|||||
|
|
|
|
|
|
|
|
|
|||
|
|
More news... more trends... more insight... | |
||
|
|
|
|
||
|
|||||
|
Home | Privacy | Terms | SmallBizTrends |
|
|
|
|
|
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved. |