Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
ABOUT
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
FREE BUSINESS MAGAZINES
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
CIO
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
ARCHIVES & SEARCH
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:


NEWSLETTER
Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
SMALL BIZ INFO & RESOURCES
BLOGS TO READ DAILY*
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.
ONLINE COMMUNITIES
BLOG DIRECTORIES
THE BUZZ

SPECIAL RESOURCES
Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, August 29, 2004
PowerBlog Review: Ego Blog

Editor's note: We're excited to present the twenty-eighth in our popular weekly series of PowerBlog Reviews of other weblogs...


The Ego blog is a Swedish blog written entirely in English by Martin Lindeskog. Martin blogs from Sweden's industrial port city of Gothenburg.

As its title suggests, the writings in the Ego blog are based on the philosophies of "Reason - Egoism - LaissezFaire Capitalism." This is a blog very much about Ayn Rand Objectivism and capitalism in its purest sense. The following quote of Ayn Rand sums up the philosophy and gives a clue as to how Martin got the name for his blog:

"My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute." - Ayn Rand
The Ego blog has one of the most intriguing logos of any blog I've seen. The logo illustrates the kind of cross-promotion you see so often in the blogosphere, having been created by the Cox and Forkum political cartoonists, whose cartoons frequently appear in blogs. The Cox and Forkum duo describe what they intended to convey with the logo in this online interview:

FORKUM: The initial idea for the logo was a graphic solution using the word "ego" to form a person's face, but the results didn't really connote egoism strongly enough. I knew John could illustrate a heroic, proud man so that is the tack we took. ***

COX: Heroic was what I was shooting for. There was power in his stance that I think captured a sense of joy and determination.


The Ego blog covers high-level intellectual ideas, but manages to make them seem relevant. The blog is always tied to current news and events, and is never academic.

Another terrific feature of this blog is the great set of links. Naturally you'll find links to the usual suspects: blog directories, other blogs, news sites, etc. But you will also find extensive links to sites on capitalism, Objectivism and the good life.

Martin unabashedly admires the United States as a place of freedom -- economic, political and personal. His views are a refreshing counterpoint to news reports of European anti-Americanism, such as the anti-Americanism exhibited during the recent Olympic games. He worked in the United States for a time and he tells me his goal is to return someday.


The Power: The Power of the Ego blog is in the way it reflects capitalism and Objectivism in action, and transforms them into concrete, real-life concepts, not vague theories.
More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.