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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, August 22, 2004
PowerBlog Review: Small Business CEO

Editor's note: We're extremely pleased to present the twenty-seventh in our popular weekly series of PowerBlog Reviews of other weblogs...

Small Business CEO is an excellent blogging resource designed specifically for CEOs of small businesses. As the title says, the site assists CEOs "in growing their business by providing focused information, resources, services and advice."

The site is run by Steve Rucinski. Steve is a consultant who assists small businesses in developing and implementing growth strategies.

He created the site as a resource for CEOs of the client companies he consults for, and, really, any CEO of a small business.

Not only is the site a service for clients in its own right, but it has an added benefit: it requires Steve and his associates to stay current on issues that clients are likely to face.

As Steve told me, blogging forces Steve and his associates to work harder to find and share resources, advice and information to help their clients. They then take their enhanced understanding and integrate it into their in-person work with CEOs.

Steve says he is still learning how to use blogs effectively as a business tool. But he also believes that his consulting company will only get better at serving clients the longer they blog.

What I like best about this blog is how easily and quickly you can scan it for useful information. A busy CEO with limited time can go to the site, quickly scroll down, and instantly see what is of interest since the last visit.

  • Perhaps one-half of the posts highlight other website resources. Steve presents each of these posts as a simple screenshot of the site along with the URL and a brief description. Nothing could be easier for the eye to scan.

  • The rest of the posts are substantive articles. These focus on the special pressures and issues that CEOs face. As they say, it is lonely at the top, and Steve aims to speak directly to a CEO's special concerns.

The Power: The Power of the Small Business CEO blog is in the way it speaks directly to the CEOs of small businesses, addressing their special concerns and interests. This blog respects the time of CEOs, and is fast and easy for them to use.
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