Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
ABOUT
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
FREE BUSINESS MAGAZINES
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
CIO
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
ARCHIVES & SEARCH
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:


NEWSLETTER
Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
SMALL BIZ INFO & RESOURCES
BLOGS TO READ DAILY*
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.
ONLINE COMMUNITIES
BLOG DIRECTORIES
THE BUZZ

SPECIAL RESOURCES
Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, September 19, 2004
PowerBlog Review: The Playmakers

Editor's note: We're happy to present the thirty-first in our popular weekly series of PowerBlog Reviews of other weblogs...


The Playmakers blog is a lot of fun because it is about toys.

The blog is the online home for the book The Playmakers, by author Tim Walsh.

Of course, there's a lot more to this blog than promoting a book. The blog is also a place to find information on toys, games, dolls and play sets ... and the people who created them.

The book and the blog are about classic toys -- the kind of toys that we grew up with. Many of these toys are now collectibles. Some can be found in museums and have real monetary value as collectibles. Others will be found only in our attics and basements, and have value of a different kind -- nostalgic value.

In this blog you'll find information on everything from Crayola crayons (remember the big 64 crayon box that every kid wanted?), to Play-Doh, to G.I. Joe.

One of my favorite posts highlights a visit to Babyland General Hospital, home of the Cabbage Patch Kids (who could forget them?):

"Call them funny looking, but don't call them "dolls." Cabbage Patch Kids may have a certain homely allure, but it was the elaborate fantasy surrounding them -- the pretense of their being real -- that drove their popularity from the start. While other dolls crawled, ate, cried, slept or mimicked some other human bodily function in an effort to create realism, Cabbage Patch Kids sustained an illusion that was bigger than anything the dolls themselves could do. They weren't for sale, they were "available for adoption." They weren't found in any stores, only at "Official Adoption Agencies." They weren't made, they were "born" in a hospital staffed by women in white nurses' outfits and a man with no medical degree named Dr. Roberts."
Adding to the fun are polls such as the one in which Super Ball won as the greatest toy ball ever, or the one where Sea-Monkeys beat out Chia Pets as the best "living" toy ever.

And on what other blog would you be able to hear a .wav file of the Swoosh made by advancing the reel on a View Master?

I asked Tim how the blog has helped his business. He points to how the site has given him a "voice" and says, "It is an industry site on the toy business and in many ways, it has legitimized me as an expert in my field. It has also given me the ability to convert potential customers into customers by giving them samples of my writing and samples of what can be found in the book."

Tim enjoys having a blog because it is a site he can update himself, so that it evolves and grows. Tim blogs from Sarasota, Florida, where hopefully he stays out of harm's way of hurricanes.

The Power: The Power of The Playmakers blog is its use of a blog format to promote the author's book and book tours. While this has been done before by authors, it is still a powerful format for a sole proprietor such as an author. And The Playmakers is one of the more fun and interesting of the author weblogs out there.
More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.