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Anita Campbell, Editor
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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Saturday, October 16, 2004
Explaining Marketing to Small Business Owners
The small business owners I know are always using phrases like "cut to the chase," "let's get to the bottom line," and "give me the headlines."

They may wear multiple hats and have a hundred distractions in a day's work. They tend to value service providers and vendors who distill information down into understandable, memorable bites. A little humor never hurts, either.

So when I found the following post on a French blog, Fplanque: IT trends weblog, I thought it was apropos to reproduce here at Small Business Trends:
"I received the following in a spam, but I thought it was an interesting image:
    You see a fabulous girl/guy at a party. You approach them and say, "I'm fantastic in bed." That's Direct Marketing.
    You're at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, "She's/He's fantastic in bed." That's Advertising.
    You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, "Hi, I'm fantastic in bed." That's Telemarketing.
    You're at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, "By the way, I'm fantastic in bed." That's Public Relations.
    You're at a party and see a fabulous girl/guy. They walk up to you and say, "I hear you're fantastic in bed." That's Brand Recognition."
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