Editor's note: Welcome to the thirty-eighth in our regular weekly series of PowerBlog Reviews of business weblogs.

This week's PowerBlog Review is about the blog ReachCustomersOnline.com.

The title describes the site as "an online magazine that offers free how-to internet knowledge for budget-minded businesses and the designers, programmers, and others who support them."

The power behind the scenes at ReachCustomersOnline.com is Tim Slavin, who along with his wife is a business writer and owner of Red House Communications, LLC. Tim blogs from Wilton, Connecticut, USA.

Tim says he started the site to help business people figure out no-cost and
low-cost ways to integrate the internet into their businesses. He says:

"When I publish anything, I have in mind 4-5 people I know first hand who are bright accomplished business people and yet they find the internet too expensive, too complex, and too difficult a place to find information.

However, they understand the power, for example, of sending emails to their customers who walk into their stores, restaurants, and offices. They just don't know how to harness that power. And they do not want to be ripped off. They want to start with a Hyundai or KIA solution then graduate to a Honda and beyond if they can justify the cost based on positive impact on their business."

"Posting items on a blog is simply one more way to convey information. Besides a need for long form content like articles and reviews, my audience also needs quick digestible content that helps them find good tools, services, and best practices."