Editor's note: We are pleased to present the forty-fifth in our regular weekly series of PowerBlog Reviews of business weblogs.
At this time of year we spend considerable time reviewing trends predictions. So it is fitting that we review Next Level Biz Tips.
Next Level Biz Tips is a study in using a blog as the sole Web presence of an independent professional (consultant), Denise Wakeman.
This blog is a good example of where we predict blogs will evolve to for consultants and other independent professionals.
We can expect to see more consultants in the future, especially in the United States. The U.S. Bureau of Labor Statistics predicts that consulting services will be the second fastest growing industry over the next decade.
And what is the Web tool of choice for consultants? A few years ago it was a Website with an email newsletter. Today it's a blog and RSS feeds.
Denise is a marketing systems professional who in the past has used database marketing to deliver tips to clients. Now she is moving toward using the blog as her sole Web presence. She says: "I think it's the ideal way for independents to create a simple yet powerful web presence for low cost and a tiny learning curve."
Another reason that consultants like Denise are embracing blogs so quickly is to respond to client needs.
Denise says it was one of her clients, "Patsi Krakoff of http://www.coachezines.com who got me going with blogs. *** When Patsi told me she wanted to start a blog, I knew I better jump in and learn the ins and outs of this medium fast, since I knew she may be coming to me with questions. That is in fact what has happened and now I'm assisting other clients with setting up their own blogs."
This is not a blog about blogging. It's about informing independent professionals about the wide variety of Web resources available to them.
I especially like the way Denise uses an interesting artifice in the form of tips labeled "Next Level Tips." They're single topic tips on a broad assortment of Web marketing topics.
The Power: The Power of Next Level Biz Tips is in the way it signals how important a tool the blog has become for consultants. Not only that, but many professionals will need to become expert at blogs in order to meet the needs of their blogging clients.