Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:

Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.

Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, February 20, 2005
PowerBlog Review: Smart Marketing

Editor's note: The PowerBlog Reviews are officially one year old! This is the fifty-third in our regular weekly series.

The Smart Marketing blog by Jay Lipe brings you -- well -- lots of smart marketing information.

The title says it's located "at the intersection of small business st. & marketing ave." That's a great description of the virtual address and the blog's mission. Of course, in the real world Jay is located in Minneapolis, Minnesota, USA.

Jay is President of Emerge Marketing. He and his company provide marketing advice to small businesses.

As you might expect, Jay's blog is very good at providing marketing tips and advice to small businesses. Even compared with other marketing blogs it is especially useful. It is written in a clear and succinct style. All the information packs a punch.

This blog excels, however, in the way it is being used by Jay as a two-way vehicle.

This is where a blog leaves a traditional website in the dust.

A traditional website is a one-way conversation. Rarely if ever do you get a chance to receive input from a site visitor, other than perhaps taking an eCommerce order or a newsletter subscription. In fact, many traditional websites actually discourage communication and interaction, by making it hard to find contact information.

Not so with a blog. And Jay has figured that out.

Jay uses his blog to expand his knowledge base, to get fresh ideas and thinking from others. He tells me that one recent post, "Marketing a big ticket item," had just such an effect:

"After making the post, I heard from other experts in this area who added their comments to my post. Many of their points were good ones ... and ones I never would have thought of. As a result I came away from the exercise with more valuable information that I could end up using with my small business clients."
Another example of the two-way mode is for networking. For example, Jay says that for years he admired from afar the work of Robert Bly, the copywriting legend. He'd read his books and incorporated Bly's concepts into his consulting work. Then one day, he commented on a post on Bly's blog. He was surprised and, of course, pleased to get an email back.

Bly had visited his blog and liked some of his posts. From there the two started emailing. The blog played a pivotal role in establishing a networking contact -- a contact that wouldn't have had a 1-in-1000 chance of occurring in the absence of blogs.

Jay sees blogs as playing a crucial role for the small business owner: "I see many small business owners who suffer from isolation. Without a host of cube-mates or peers discuss key ideas with, these executives can sometimes operate in a vacuum."

There's a lot to like about this blog. Anyone, no matter how experienced they think they are, and no matter how good they fancy themselves at marketing, will find some useful tip at Smart Marketing.

My favorite tip? I liked the post about how to write a brochure. Among other things, I learned "always use captions with photos."

The Power:
The Power of Smart Marketing is how it sets an example for using blogs as a two-way vehicle. Blogs are superb business networking vehicles and learning tools.
More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.