Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
ABOUT
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
FREE BUSINESS MAGAZINES
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
CIO
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
ARCHIVES & SEARCH
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:


NEWSLETTER
Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
SMALL BIZ INFO & RESOURCES
BLOGS TO READ DAILY*
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.
ONLINE COMMUNITIES
BLOG DIRECTORIES
THE BUZZ

SPECIAL RESOURCES
Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, March 20, 2005
The Author as Entrepreneur
Virginia Postrel points to an article in the Washington Post about what it takes to be an author today (hint: entrepreneurial skills help):
"A new book is printed in the United States just about every 20 seconds, according to a company called R.R. Bowker, which compiles the Books in Print database. With profits in the publishing world pretty flat in recent years, big publicity budgets are largely limited to the heavyweights in the writing world, the proven novelists (such as Stephen King) or famous memoirist (such as Bill Clinton). Everyone else gets about $5,000 to $10,000 to promote their title, if they're lucky. Many get nothing at all.

"Publishers can't afford to support every title they release, and unless you're an author they've invested a lot in, you're on your own," says Jim Milliot, executive editor of Publishers Weekly. "Nearly everyone who publishes a book quickly realizes that if they want to publicize their work, they better take matters into their own hands."

David St. Lawrence's book Danger Quicksand - Have a Nice DayBook publishing is changing before our very eyes. Because so many publishers do little to promote books, and because of advances in print-on-demand services, more authors are choosing to self-publish.

They are also using blogs to promote their books online -- it's a significant trend we spotted over a year ago.

David St. Lawrence is doing both with his new book, "Danger Quicksand -- Have a Nice Day." His book is about the changing nature of corporate employment and how to protect yourself (including a chapter on starting your own business).

He has chosen to self-publish his book. He's even run a 12-part series about his self-publishing experience -- must reading for anyone who wants to publish a book.

I'm proud to be part of these new and evolving trends by helping David promote his new book here at Small Business Trends.

More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.