|
|
|
| ABOUT | ||
| ||
| ||
| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
|
||
 |
|
Anita Campbell, Editor |
|
||
| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
| email me | |
|
|
||
|
|
|
|
|
 |
||
|
||
| FREE BUSINESS MAGAZINES | ||
|
||
|
||
| Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary. | ||
|
||
| |
On Wall Street The Deal Computing Canada |
CIO Employee Benefit Oracle Magazine |
|
||
| 100+ additional titles. Click to browse. | ||
|
|
|
|
|
| ARCHIVES & SEARCH | |||
|
|||
|
|||
| |
Previous Small Business Trends articles can be found at the links below: | ||
|
|||
| |
October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
||
|
|||
| |
Or, use the search box below to find a specific post: |
||
|
|||
|
|||
|
|
||
|
|
|
| NEWSLETTER |
|
|
|
| Sign up for our FREE Small Business Trends newsletter. (View Current)
We publish regularly and promise we won't share your email address with anyone. (Privacy Policy) |
|
|
 |
|
|
|
|
| |
|
|
|
| SMALL BIZ INFO & RESOURCES | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| BLOGS TO READ DAILY* | |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| * Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it. | |
|
|
|
|
| ONLINE COMMUNITIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
||
|
|
|
|
| BLOG DIRECTORIES | ||
|
||
|
||
 |
|
 |
|
||
 |
|
 |
|
|
| THE BUZZ |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
SPECIAL RESOURCES | |
|
|
|
|
||
|
|
|
||
|
|
Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
|
|
|
|
|
||
|
|
|
||
|
|
|
|
|
|
|
Saturday, March 12, 2005 | |
|||
|
|||||
|
|
|
|||
|
|
|
|||
|
|
RSS and Marketing | |
||
|
|
|
|||
|
|
|
|||
|
|||||
|
|
On Thursday I gave a presentation on RSS to the Independent Practitioners Group here in Cleveland, Ohio. I was bowled over by the enthusiastic interest in RSS by this group of marketing and public relations professionals. RSS is not likely to replace email anytime soon. But it has tremendous potential from a marketing perspective. Every marketing professional needs to be aware of what RSS can do. Before RSS becomes more widely adopted, though, two things will have to change. First, we have to get rid of the technical lingo obfuscating RSS. For instance, if you are trying to entice newbies to try a feed, you can't do it very well through a link that says "Syndicate this site." I remember how baffled I was when I first encountered that phrase. Why, I thought, would I want to syndicate someone's site? What exactly was I being expected to do by "syndicating" someone's site? What was in it for me? RSS adoption will move faster once we all learn to use language that conveys the benefits of RSS to the user. Second, we need to broaden our understanding of what RSS can be used for. RSS is about much more than getting burned-out trying to consume super-human volumes of RSS feeds through feedreaders. (Maybe Robert Scoble can read 500 feeds a day -- more power to you, Robert -- but that's not how I plan to spend my limited time on this earth.) I personally find reading content through today's aggregators a marginal attraction. Yes, I use aggregators -- every day. I use them for my business research and to see what's new on my favorite blog sites. I use the online services, especially Bloglines, which in my opinion is the best of them. The biggest benefit that I get out of the RSS online services is actually their search engines and alerts. I go to Bloglines to find out who is linking to my site and for research purposes. Same goes for Technorati. But to do my reading, I much prefer to visit individual sites themselves. Dry strings of text one after another in a feedreader window don't do a thing for me. I like to see content the way the writer wanted it presented. Visiting the site is part of the entire user experience. The real business benefit of RSS will come when more large corporations and small businesses discover how to leverage RSS for marketing and business communications purposes. RSS can be used to push out information about press releases, product announcements, company news, newsletters and other communications. It even can be used to display news from one site on another site. Recently I've been trying out some new RSS tools. The ones I like to explore are marketing and PR tools. Marketing and PR -- that's where the exciting stuff is happening. Here are two tools I am finding useful:
|
|
|
|
|
|||||
|
|
| |||
|
|||||
|
|
|
|
|
|
|
|
|
|||
|
|
More news... more trends... more insight... | |
||
|
|
|
|
||
|
|||||
|
Home | Privacy | Terms | SmallBizTrends |
|
|
|
|
|
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved. |