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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Tuesday, April 19, 2005 | |
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Local Search Targets the Small Business Market | |
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Yahoo is offering free websites to small businesses. At least, that's what the announcement says. However, what Yahoo offers for free is more akin to a multi-page "listing" in the Yahoo Local section. You also can upgrade and get a template-based site for a monthly fee. Of course, free sites that hang off a main website somewhere, and even low-cost sites that are based on templates, are nothing new. They've been around since the Internet went mainstream in the 1990's. Most small businesses quickly realize they need something more than a listing or a cookie-cutter approach. What the Yahoo announcement really says is two things: For more, read this article in InformationWeek (try our free magazines: subscribe and get the hardcopy version free!). The article has some excellent insights into the strategies of big search players about local search and how it plays into the small business market. It cites an interesting statistic that 70% of U.S. households use the Internet to shop locally for products and services. |
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