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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Monday, May 16, 2005 | |
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Tech Lingo Baffles Small Firms | |
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Telecommunications firms would like to sell more products to small businesses but have a hard time communicating with them. That's according to a recent survey in the U.K. conducted by the Ofcom Consumer Panel (full PDF report here):
Wi-Fi fared even worse: just 8 percent understood that Wi-Fi was a wireless technology that provided fast Internet access at hot spots, with 7 percent giving an incorrect answer and 85 percent not able to give an answer. And awareness of voice-over-IP services was lower still, with only 3 percent defining VoIP accurately, another 3 percent giving a wrong answer, and 95 percent admitting total ignorance." And it is not just the telecommunications industry. The same goes for many other technology products, and even for many business services. It is a continual challenge for any vendor trying to reach the small business market. How do you explain complicated technology products in layman's terms to busy small business owners, when you are likely to get just a few minutes or perhaps just seconds of their time? And the challenge will only grow over time, as technology usage grows and accelerates. |
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