"The Space Alliance Technology Outreach Program (SATOP) strives to transfer the knowledge and technology of the space program to small businesses. Any type of small business is encouraged to submit a technical challenge to SATOP. If SATOP is able to assist, the small business is provided with up to 40 hours of FREE technical assistance from a scientist or engineer in the Space Program."
But SATOP is simply one example of this new direction.
Business ventures are popping up around the fledgling business of space. Now there will even be a conference revolving around the business of space and new opportunities on the horizon, as noted in a Florida Today article: "Central to this year's conference will be new business opportunities that will be created by the new direction NASA is taking and a new space tourism industry that is on the verge of becoming reality."
It will take years before we start to see regular space tourism travel, of course. But that does not change the momentous nature of the shift we are living through.