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November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, July 31, 2005
PowerBlog Review: AutoMuse
Read all the PowerBlog ReviewsEditor's note: We are pleased to bring you the seventy-sixth in our regular weekly series of PowerBlog Reviews of business weblogs. This week's review is being guest-blogged by Lynne Meyer. Lynne Meyer, APR, is president of A Way with Words.

By Lynne Meyer

AutoMuse, a blog written by E. L. Eversman, covers its subject matter from a unique perspective. In fact, according to E.L., it's currently the only place of its kind on the Internet.

As you might guess from the title, AutoMuse is an automotive blog. E.L. is the chief counsel for Vehicle Information Services in Bath, Ohio, USA. And the blog is also a "blawg," covering legal topics as well.

E.L. calls it "just downright useful information" for consumers, attorneys, car people and anyone seeking specific information, including automotive-related legislation, the conflict between insurance companies and collision repairers, diminished value and a disinterested opinion of how cars hold up after use. Says E.L.:
"I always thought it was odd that there were lots of reviews about new cars, but no one ever bothered to provide information about whether it would be a great vehicle after 3 years and 25,000 miles. I try to accommodate that need as well as provide a wide range of auto-related information."
Since Vehicle Information Services pretty much owns this market segment, anything AutoMuse provides is new territory.

Despite this being a "blawg," AutoMuse covers a very wide range of topics that appeal to industry insiders, consumers, lawyers and others. The writing style is straight forward and there's everything from security breach notification laws and the design and handling of the Thunderbird Convertible, to the "Can-I-Sit-Behind-Myself Test."

On the topic "Security Breach Notification Laws Get Insurer Attention," E.L. reports that the National Association of Mutual Insurance Companies (NAMIC) notified its members about 19 newly enacted state security-breach notification laws, warning more states will likely follow suit. E.L. remarks that "given the amount and extent of personal information insurers collect in claims processing, I shudder to think what information identity thieves could get if they hacked into insurer files."

About the aforementioned seat test, E.L. reports, "I'm 6' tall, and in many cars, I can't comfortably sit behind myself. In the Mazda5, I didn't have a problem."

Blogging has proved to be a superior medium for raising awareness of and rallying support for a very important issue in the U.S.:
"Until I started blogging about problems between insurers and collision repairers over fixing vehicles, most people weren't aware that we don't have used motor vehicle safety standards. In other words, if your brand new car is involved in an accident two days after you buy it, it may not meet any of the crashworthiness or safety standards it had to meet upon leaving the factory after it's repaired and returned to you."
Even though E.L. had raised the issue in other ways, including being published in legal journals, quoted in trade publications, and as a frequent speaker, there was little response until the blog. "Since I began blogging about this, however, I've gained the support of automotive engineers, auto manufacturers, collision repairers and some attorneys to help me find a mechanism to ensure that used motor vehicles continue to meet a level of ongoing safety. I owe this all to the power of blogging."

You'll find a lot more at this informative blog, including roundups of automotive-related posts from around the blogosphere, known as the Carnival of the Cars. Finally, we'd like to point out that AutoMuse has achieved recognition, by being named in the recent Forbes Best of the Web blog awards in the category of Automobile blogs.

Head on over and check out this informative resource, AutoMuse.
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