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| ABOUT | ||
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| SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market. | ||
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Anita Campbell, Editor |
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| Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more) | ||
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Previous Small Business Trends articles can be found at the links below: | ||
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October 2003 November 2003 December 2003 January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 |
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| SMALL BIZ INFO & RESOURCES | |
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| BLOGS TO READ DAILY* | |
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| * Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it. | |
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| ONLINE COMMUNITIES | ||
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| BLOG DIRECTORIES | ||
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| THE BUZZ |
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SPECIAL RESOURCES | |
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Small Business Trends Radio Tuesdays, 1:00 PM Eastern U.S. time on Voice America network Click to listen November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details. |
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Sunday, July 31, 2005 | |
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PowerBlog Review: AutoMuse | |
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 Editor's note: We are pleased to bring you the seventy-sixth in our regular weekly series of PowerBlog Reviews of business weblogs. This week's review is being guest-blogged by Lynne Meyer. Lynne Meyer, APR, is president of A Way with Words.By Lynne Meyer AutoMuse, a blog written by E. L. Eversman, covers its subject matter from a unique perspective. In fact, according to E.L., it's currently the only place of its kind on the Internet. As you might guess from the title, AutoMuse is an automotive blog. E.L. is the chief counsel for Vehicle Information Services in Bath, Ohio, USA. And the blog is also a "blawg," covering legal topics as well. E.L. calls it "just downright useful information" for consumers, attorneys, car people and anyone seeking specific information, including automotive-related legislation, the conflict between insurance companies and collision repairers, diminished value and a disinterested opinion of how cars hold up after use. Says E.L.: "I always thought it was odd that there were lots of reviews about new cars, but no one ever bothered to provide information about whether it would be a great vehicle after 3 years and 25,000 miles. I try to accommodate that need as well as provide a wide range of auto-related information."Since Vehicle Information Services pretty much owns this market segment, anything AutoMuse provides is new territory. Despite this being a "blawg," AutoMuse covers a very wide range of topics that appeal to industry insiders, consumers, lawyers and others. The writing style is straight forward and there's everything from security breach notification laws and the design and handling of the Thunderbird Convertible, to the "Can-I-Sit-Behind-Myself Test." On the topic "Security Breach Notification Laws Get Insurer Attention," E.L. reports that the National Association of Mutual Insurance Companies (NAMIC) notified its members about 19 newly enacted state security-breach notification laws, warning more states will likely follow suit. E.L. remarks that "given the amount and extent of personal information insurers collect in claims processing, I shudder to think what information identity thieves could get if they hacked into insurer files." About the aforementioned seat test, E.L. reports, "I'm 6' tall, and in many cars, I can't comfortably sit behind myself. In the Mazda5, I didn't have a problem." Blogging has proved to be a superior medium for raising awareness of and rallying support for a very important issue in the U.S.: "Until I started blogging about problems between insurers and collision repairers over fixing vehicles, most people weren't aware that we don't have used motor vehicle safety standards. In other words, if your brand new car is involved in an accident two days after you buy it, it may not meet any of the crashworthiness or safety standards it had to meet upon leaving the factory after it's repaired and returned to you."Even though E.L. had raised the issue in other ways, including being published in legal journals, quoted in trade publications, and as a frequent speaker, there was little response until the blog. "Since I began blogging about this, however, I've gained the support of automotive engineers, auto manufacturers, collision repairers and some attorneys to help me find a mechanism to ensure that used motor vehicles continue to meet a level of ongoing safety. I owe this all to the power of blogging." You'll find a lot more at this informative blog, including roundups of automotive-related posts from around the blogosphere, known as the Carnival of the Cars. Finally, we'd like to point out that AutoMuse has achieved recognition, by being named in the recent Forbes Best of the Web blog awards in the category of Automobile blogs. Head on over and check out this informative resource, AutoMuse. |
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