"We help pet lovers looking for pet health insurance to learn more about the products and companies currently selling policies. Pet insurance can be a complicated product, just like human health insurance, and we are helping people understand what questions they need to be asking themselves and the pet insurance companies, and showing them some of the options that are available. This information is not available anywhere else."

"We are definitely getting stronger traffic numbers on both our blog and website and I am getting a number of inquiries every week from people asking about our policies -- too bad we can't sell them anything right now! In particular though, people are beginning to use the phone number posted on my blog. ...I am always open to chatting with people about pet insurance, entrepreneurship, women business owners, anything that's on anyone's minds. Those are generally very interesting phone calls and they get me in touch with people I would never have been able to connect with otherwise."