Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
SMALL BUSINESS TRENDS brings you daily updates on trends that influence the global small business market.
Anita Campbell, Editor
Past life: CEO, corporate executive, tech entrepreneur, retailer, general counsel, marketer, HR ... (more)
email me
free business magazines
Trade publications FREE to qualified professionals. No hidden offers and no purchase necessary.
On Wall Street
The Deal
Computing Canada
Employee Benefit
Oracle Magazine
100+ additional titles. Click to browse.
Previous Small Business Trends articles can be found at the links below:
October 2003
November 2003
December 2003
January 2004
February 2004
March 2004
April 2004
May 2004
June 2004
July 2004
August 2004
September 2004
October 2004
November 2004
December 2004
January 2005
February 2005
March 2005
April 2005
May 2005
June 2005
July 2005
August 2005
September 2005
October 2005
November 2005
Or, use the search box below to find a
specific post:

Sign up for our FREE Small Business Trends newsletter. (View Current)

We publish regularly and promise we won't share your email address with anyone. (Privacy Policy)
* Don’t have time to read several dozen blogs a day? Pick two or three. Your brain will thank you for it.

Small Business Trends Radio
Tuesdays, 1:00 PM Eastern U.S. time
on Voice America network
Click to listen

November 1st: Torsten Jacobi, CEO of Creative Weblogging, joins host Anita Campbell. Sponsored by Six Disciplines. Show details.
Sunday, December 26, 2004
PowerBlog Review: Next Level Biz Tips

Editor's note: We are pleased to present the forty-fifth in our regular weekly series of PowerBlog Reviews of business weblogs.

At this time of year we spend considerable time reviewing trends predictions. So it is fitting that we review Next Level Biz Tips.

Next Level Biz Tips is a study in using a blog as the sole Web presence of an independent professional (consultant), Denise Wakeman.

This blog is a good example of where we predict blogs will evolve to for consultants and other independent professionals.

We can expect to see more consultants in the future, especially in the United States. The U.S. Bureau of Labor Statistics predicts that consulting services will be the second fastest growing industry over the next decade.

And what is the Web tool of choice for consultants? A few years ago it was a Website with an email newsletter. Today it's a blog and RSS feeds.

Denise is a marketing systems professional who in the past has used database marketing to deliver tips to clients. Now she is moving toward using the blog as her sole Web presence. She says: "I think it's the ideal way for independents to create a simple yet powerful web presence for low cost and a tiny learning curve."

Another reason that consultants like Denise are embracing blogs so quickly is to respond to client needs.

Denise says it was one of her clients, "Patsi Krakoff of http://www.coachezines.com who got me going with blogs. *** When Patsi told me she wanted to start a blog, I knew I better jump in and learn the ins and outs of this medium fast, since I knew she may be coming to me with questions. That is in fact what has happened and now I'm assisting other clients with setting up their own blogs."

This is not a blog about blogging. It's about informing independent professionals about the wide variety of Web resources available to them.

I especially like the way Denise uses an interesting artifice in the form of tips labeled "Next Level Tips." They're single topic tips on a broad assortment of Web marketing topics.

The Power: The Power of Next Level Biz Tips is in the way it signals how important a tool the blog has become for consultants. Not only that, but many professionals will need to become expert at blogs in order to meet the needs of their blogging clients.

More news... more trends... more insight...

Home | Privacy | Terms | SmallBizTrends
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.